Astrid S – “Hyde” video
Astrid Smeplass, known today as Astrid S, is a Norwegian pop singer and songwriter whose musical journey began at an early age when she learned piano at 6-years-old and began writing songs as a young teenager. She got noticed when she was 16-years-old, having auditioned in the Norwegian version of American Idol, in 2013, and then made it through to fifth place (see all of her performances in this 20-minute video). Now at 19-years-old, she has dropped three singles (“Shattered” and “2AM” released in 2013 and 2014, respectively); she won “Best Norwegian Act” in the MTV Europe Music Awards this year; and she has a brand new single (“Hyde”, which I’m sharing today) that released late October and its accompanying video has racked up nearly 90K views since its release on November 5th.
I got put onto her music yesterday, after watching the music video for her third and latest single, “Hyde”. Channeling the Dr. Jekyll and Mr. Hyde story, she sings a dark tune about being with someone that changes into a whole different, scary person without knowing it, and not being able to leave the situation. Her piercingly angelic voice is captivating at all times, and hauntingly so with these lyrics.
Directed by HÃ¶rÃ°ur Sveinsson and Helgi JÃ³hannsson, the music video was filmed in Iceland and it shows a young couple in their every day life, together and apart, exchanging looks and moments of love and hopelessness. It’s a beautiful video, and I like the stillness of it, and the mirrors and reflections that seem to represent alternate perspectives. Watch the video below, and then hit that download link to see where you can get/stream the single at.