In August, we posted Icarus Himself‘s free single “On Your Side”. A couple weeks ago, the Wisconsin psych-folk band got together with Ryan Heraly (director and editor) and Jordan Liebowitz (director of photography and concept) to create a music video for the song. It takes on a surprising, but cool, concept — a wedding and a heist. Be sure to watch the music video above.
After you do that, you’re in for a surprise! On October 11th, Icarus Himself will be releasing their sophomore album, “Career Culture“, on Science of Sound. But TODAY, and today only, you have the pleasure of streaming the entire album right here!

The story begins with frontman Nick Whetro living in Indiana, working third shift in a window manufacturing plant. “Wake Up / It’s time to do it all over again” (the opening track) evokes images of the film Metropolis. After his shift at the factory in this sepia-shaded scene, “Mornings At The Bar” sets the mood for the sunrise as workers trek to the bar at six in the morning. “There was nothing else to do in town. It’s about people who have nothing to look forward to but getting their paycheck and spending it at the bar. It seemed like they never wanted to leave,” illustrates Whetro.
“WI via IN” marks the shift in Career Culture. As the montage of the fictitious soundtrack, the looped bass line with added organs and synth give the song a Planet of the Apes/The Good, The Bad, and The Ugly vibe. This is where he makes a break for it. Whetro leaves the depressing factory life to start over in Madison, Wisconsin.
No epic journey would be complete without the love story and Career Culture is no different. “On Your Side,” is replete with love-soaked euphoria. Written about the girl our protagonist would marry, the song is about “trusting someone that’s close to you.” Built on a loop of a drum machine hi-hat and a fuzzed-out Casio synth. “I found it hard / to think of past times / I’ve stopped trying now / because you’re on my side.”

Be sure to pre-order “Career Culture” over at Bandcamp or Science of Sound. And if you’re Wisconsin, hit up their album release show… and these other shows to celebrate with the guys.
October 8th — 9:30pm **ALBUM RELEASE SHOW**
@ UW Memorial Union-Der Rathskeller, Madison, WI
With Surgeons In Heat
FREE & All ages
October 14th — 7pm **EARLY IN-STORE**
@ Pedals Plus, Eau Claire, WI
FREE & All Ages
October 14th — 10pm
@ The Mousetrap, Eau Claire, WI
With The Heart Pills
FREE & 21+
October 15th — 10pm
@ Kitty Cat Klub, Minneapolis, MN
With Crimes
$5 & 21+